VISIBLE MEANS DOABLE.
The human brain cannot distinguish between reality and fiction. The more emotional an experience is, the more sustainably it is anchored in the brain. Films, series and theatreplays have a major impact on who we want to be and how we live. Film roles become role models, stories shape our worldview.
Let us now imagine a large discussion group in which the values and beliefs of our society are negotiated. What happens if only a fraction of society is allowed to participate in the debate? With white cis men currently claiming over 75% of the speaking time,  their perspective becomes more visible. An androcentric worldview and male connoted myths of dominance, struggle, and heroism have become the norm for all genders. BiPoC, people with disabilities, from LGBTIQ* communities and with disadvantaged social status barely feature and, if at all, are mostly portrayed from the perspective of a white elite. In turn, stereotypical role models, unconscious prejudices and structural discrimination arise from this one-sided view.
RISING GAZE is not about devaluing the white, male points of view, but about giving them equal weight with alternative perspectives. As media and theater professionals, we have a great responsibility for the impulses we give to society. If we use this responsibility constructively, we can make the world a little better with every story we tell. Moreover, telling stories from new angles is extraordinarily promising: Projects with multi-layered female main characters that negotiate important current issues, for example, are the recipe for success of the award-winning Danish series that sell all over the world .
RISING GAZE offers people from the film and theater industry easy access to all important information about gender and diversity - both in the company and in story development. Our experts provide first-hand advice on gender-equitable participation, prevention of abuse of power and discrimination, and contemporary representation of women and violence against women on stage and screen.
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